In Ontario, Canada, at its store Maple Honda, the car maker is betting on a wind turbine to supply its store energy needs. The wind generator will produce about 110 MWH per year, equivalent of powering 17 homes, claims the company. But the question of Maple Honda energy autonomy is still unclear.
From a marketing point of view, demonstrating to the car buyers coming to the store that Honda relies exclusively on renewable energy could impact on their loyalty to the brand. This now becomes a significant marketing argument as this year, car makers have started a economical race to become clean, produce clean cars and rely on clean energies.
From an urbanism point of view, Honda still has some questions to solve. How far would they install their wind turbine? Too close and the noise it creates would be awful. Too far, well, they would need to deploy a whole electrical system to get connected.