Not every message comes in a bottle. Sometimes, simply the broadcasting environment and hours could be enough to make the message become a lot more prominent. Marketers used to call this “disruption”. Take the Mozilla Firefox bloguish alternative marketing for instance.
Back this series of pictures: they were taken from an amateur video covering a treehugger initiative. The LED mobile handiwork display, parked near a popular crossroad on the University of Toronto, rolls out several eco-friendly tips as a TV prompter could do.
Tag lines like “Take your SUV”, “Walk Bike TTC”, or the very minimalistic “Don’t drive” aired during several hours.
The handiwork display, according to Spacing Wire, would belong to an activist group called Cars Off Campus. Even if it’s difficult to double-check this information, and also find any result report for this initiative, we found it quite interesting. What do you think?
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